A like button

Either fee free or very low fee. There’s a barrier to entry on the app for non-creators to just like a post and use the app without putting money in to buy ccs or posts. Zora needs a massive increase in volume of users. Putting up essentially a paywall drives non crypto users away. Let people curate their own page through free likes and bookmarks just as every other social media app does. Once they build their experience on zora, they’ll realise it’s worth putting $ into. Or if they like a creator, that’s their purchase. But currently it’s creators buying creators and that’s a minuscule part of the social media ecosystem. I see a purchase on zora as being 1 out of every 100 interactions. So build the 99 free interactions and that’ll drive that one purchase, then scale for volume. Everyone focussing on the purchase but not how to get it.

And hire a marketing director. The devs have done great but they can’t be experts in everything. It needs a professional curated planned public interface managed by marketing.